This is the privacy notice of Furnishings UK Ltd.

Registration No. 8298992
Vat No. GB 183583872
94 Garnett Street, Bradford
West Yorkshire, BD3 9HB
United Kingdom
Telephone: 02033253157

This is a notice to inform you of our policy about all information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you ("personal information") and information that could not. In the context of the law and this notice, "process" means collect, store, transfer, use or otherwise act on information.

We take the protection of your privacy and confidentiality seriously. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them, and will not be sold to any third party.

We undertake to preserve the confidentiality of all information you provide to us, and hope that you reciprocate.

Our policy complies with UK law accordingly implemented, including that required by the EU General Data Protection Regulation (GDPR). Data is collected and used for specific purposes only. All forms gathering information state the specific reason for collection.

Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

What information we collect about you?

We may collect, use, store and transfer different kinds of personal data about you such as identity data, contact data, technical data, usage data, profile data and marketing data. We do not collect any special categories of personal data about you such as ethnicity, religious beliefs, health and genetic data.

Here is the list of all the personal data we collect…

1. Identity Data: first name, last name, username, or similar identifier and encrypted version of your password. Your social media user name in case you contact with us using your social media account.

2. Contact Data: billing address, delivery address, email address and telephone numbers.

3. Transaction Data: details about your payments to and from you and other details of products and services you have ordered from us.

4. Profile Data includes your username & password, purchases from us, your preferences, feedback & survey responses, any profile data (for example analytics & profiling)

5. Technical Data includes your IP address, login data, browser type & version, time zone setting & location, browser plug-in types & versions, operating system & platform and other technology on the devices you use to access our website.

6. Usage data: it includes how you use this website, its products and services.

7. Tracking Data: It includes information we (or others) collect from cookies & similar tracking technologies such as web beacons, pixels and mobile identifiers.

8. Marketing & Communications Data: It includes your preferences for receiving direct marketing and your communication preferences with us.

If you choose not to share your personal data, or refuse certain contact permissions, we might not be able to fulfill your request or complete your order.

How is your personal data collected?

Direct interactions: You may give us your Identity or Contact data by filling in forms or by corresponding with us by post, phone, email, chat or social media. This includes personal data you provide when you…

1. Sign up to receive our email newsletters

2. Make enquiries or request any information to be send to you

3. Create an account on this website

4. Order our products/services

5. Ask for marketing to be sent to you

6. Engage/communicate/interact with us on social media platforms

7. Enter a promotion or survey or competition

8. Contact customer service for any enquiry

9. Leave comments or reviews on our products/services

You may give us your data (technical data about your equipment, browsing actions and patterns) via automated technologies or interactions including our website. We may also collect Tracking data when you use our website, when you click on one of the advertisements (including those shown on third party websites).

Why we process information about you?

The law requires us to determine under which of six defined bases we process different categories of your personal information, and to notify you of the basis for each category. If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data. If the basis changes then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.

1. Information we process because we have a contractual obligation with you

When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions and privacy policy, a contract is formed between you and us.

In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.

We may use it in order to:

1.1. Verify your identity for security purposes

1.2. Sell products to you

1.3. Provide you with our services

1.4. Provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.

Additionally, we may aggregate this information in a general way and use it to provide class information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable. We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

2. Information we process with your consent

Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including (job opportunities and) our products and services, you provide your consent to us to process information that may be personal information.

Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.

Sometimes you might give your consent implicitly, such as when you send us a message by e-mail to which you would reasonably expect us to reply. (need to add that we are not that we are not going to process this data apart from the response over query)

Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information, for example to monitor the performance of a particular page on our website.

If you have given us explicit permission to do so, we may from time to time pass your name and contact information to selected associates whom we consider may provide services or products you would find useful.

We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.

You may withdraw your consent at any time by instructing us at However, if you do so, you may not be able to use our website or our services further.

3. Information we process for the purposes of legitimate interests

We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.

Where we process your information on this basis, we do after having given careful consideration to:

  • Whether the same objective could be achieved through other means
  • Whether processing (or not processing) might cause you harm
  • Whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so

For example, we may process your data on this basis for the purposes of:

  • Record-keeping for the proper and necessary administration of Furnishings UK Ltd.
  • Responding to unsolicited communication from you to which we believe you would expect a response
  • Protecting and asserting the legal rights of any party
  • Insuring against or obtaining professional advice that is required to manage organisational risk
  • Protecting your interests where we believe we have a duty to do so

4. Information we process because we have a legal obligation

We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation.

For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.

This may include your personal information.

Some uses of information you provide to us

5. Information relating to your method of payment

Payment information is never taken by us or transferred to us either through our website or otherwise. Our employees and contractors never have access to it.

At the point of payment, you are transferred to a secure page on the website of securehosting/paypal payment service provider. That page may be branded to look like a page on our website, but it is not controlled by us.

Note: We avoid taking payment over calls, but in extreme cases where we do it, access to your payment information is restricted to authorized staff only. We automatically delete your payment information after 180 days once your order is marked as complete.

Job application and employment

If you send us information in connection with a job application, we may keep it for up to 3 years in case we decide to contact you at a later date.

If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for 6 years before destroying or deleting it.

6. Sending a message to our support team

When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given to us in order to reply with the information you need.

We record your request and our reply in order to increase the efficiency of our business / organisation.

We keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high quality service.

7. Complaining

When we receive a complaint, we record all the information you have given to us. We use that information to resolve your complaint

8. Affiliate and business partner information

This is information given to us by you in your capacity as an affiliate of us or as a business partner.

It allows us to recognise visitors that you have referred to us, and to credit to you commission due for such referrals. It also includes information that allows us to transfer commission to you.

The information is not used for any other purpose.

We undertake to preserve the confidentiality of the information and of the terms of our relationship.

We expect any affiliate or partner to agree to reciprocate this policy.

9. Disclosure of your Personal Data

Personal information like name, address, phone number, email address is passed on to our courier partners and suppliers (in case of direct delivery) and manufacturers to deliver your order to you.

1. We use third party courier services to get your order delivered to you.

2. In certain cases to quickly deliver your parcel to you, we ask our suppliers to directly dispatch your item to you using their own courier service. We are bound to provide all the relevant personal details to get your item delivered to you

3. Service Providers (such as technology service providers, payment processing and fraud prevention providers)

4. Auditors & professional advisers like bankers, lawyers, accountants, and insurers.

5. Government, Regulators and Law Enforcement

We share personal data with the following specific third parties:

6. Google Analytics for direct marketing campaigns to our prospective & current customers.

7. Facebook

We may also share your data with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If any such change happens, then the new owners may use your personal data in the same way as set out in this privacy policy.

Our courier partners and suppliers and manufactureres are bound to us with contracts to respect the confidentiality of this data. The contract prohibits them to store, sell or process the data in any way once the delivery is done.

Use of information we collect through automated systems when you visit our website

10. Cookies

Cookies are small text files that are placed on your computer's hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last indefinitely.

Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.

Our website uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use.

When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose.

If you choose not to use cookies or you prevent their use through your browser settings, you will not be able to use all the functionality of our website.

We use cookies in the following ways:

10.1. To track how you use our website

10.2. To record whether you have seen specific messages we display on our website

10.3. To keep you signed in our site

10.4. To record your answers to surveys and questionnaires on our site while you complete them

10.5. To record the conversation thread during a live chat with our support team

10.6. To display you with your interested products/services while you browse on any search engine over search or display network via online customized marketing

Cookies set by Google Adwords

10.7. _ga: used to distinguish users. (duration 2 years)

10.8. _gid: used to distinguish users. (duration 24 hours)

10.9. _gat: used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_. (duration 1 minute)

10.10. AMP_TOKEN: contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. (duration 30 seconds to 1 year)

10.11. _gac_: contains campaign related information for the user. If you have linked your Google Analytics and Adwords accounts, Adwords website conversion tags will read this cookie unless you opt-out. Learn more. (duration 90 days)

10.12. _gaexp: Optimize 360 – used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in. (duration 90 days)

Types of Cookies

There are two main types of cookies: session and persistent cookies. Session and persistent cookies can either be first or third party cookies.

Session cookies

A session cookie, also known as an in-memory cookie, transient cookie or non-persistent cookie, exists only in temporary memory while the user navigates the website. Web browsers normally delete session cookies when the user closes the browser. Unlike other cookies, session cookies do not have an expiration date assigned to them, which is how the browser knows to treat them as session cookies.

Session cookie is used to track and link the activity of the user during a single browser session. When you exit browser or end your session, all session cookies expire and all records are deleted.

Persistent cookies

Instead of expiring when the web browser is closed as session cookies do, a persistent cookie expires at a specific date or after a specific length of time. This means that, for the cookie's entire lifespan (which can be as long or as short as its creators want), its information will be transmitted to the server every time the user visits the website that it belongs to, or every time the user views a resource belonging to that website from another website (such as an advertisement).

For this reason, persistent cookies are sometimes referred to as tracking cookies because they can be used by advertisers to record information about a user's web browsing habits over an extended period of time. However, they are also used for "legitimate" reasons (such as keeping users logged into their accounts on websites, to avoid re-entering login credentials at every visit).

These cookies are however reset if the expiration time is reached or the user manually deletes the cookie.

First and third party cookies

Normally, a cookie's domain attribute will match the domain that is shown in the web browser's address bar. This is called a first-party cookie. A third-party cookie, however, belongs to a domain different from the one shown in the address bar. This sort of cookie typically appears when web pages feature content from external websites, such as banner advertisements. This opens up the potential for tracking the user's browsing history and is often used by advertisers in an effort to serve relevant advertisements to each user.

We use a combination of all these types of cookies to enhance and optimise your website experience. Here is the list of all the cookies we use; Essential/Strictly Necessary cookies, Analytical/Performance cookies, Advertising/Targeting cookies & Functionality cookies.

For more information about cookies, visit or

11. Personal identifiers from your browsing activity

Requests by your web browser to our servers for web pages and other content on our website are recorded.

We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you.

If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to our website.

12. Our use of re-marketing

Re-marketing involves placing a cookie on your computer when you browse our website in order to be able to serve to you an advert for our products or services when you visit some other website.

We use a third party to provide us with re-marketing services from time to time. If so, then if you have consented to our use of cookies, you may see advertisements for our products and services on other websites.

1. We use Google Analytics/Adwords for advertising online and remarketing

2. You can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting the following websites... (Ads Preferences Managers) (Google Analytics Opt-out Browser Add-on)

3. Google and other third party vendors show our ads on sites across the internet.

4. Furnishings UK Ltd and third party vendors including Google, use first party cookies and third party cookies together to inform, optimize and serve ads based on customers past visit on your website.

We use cookies/advertising Ids for advertising purpose. This enables us to show our ads to visitors who have shown interest in our products on partner websites, apps and emails. Re-targeting technologies use your cookies/advertising Ids to display advertisements based on your past browsing behaviour. You can opt-out of interest based advertising by visiting following websites...

13. Third Party Links

This website includes links to third-party websites, plug-ins and applications (for example, the ability to sign in with Facebook or Google account). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We would strongly encourage you to read the privacy policy of every website you visit, when you leave our website.

14. Credit reference

To assist in combating fraud, we share information with credit reference agencies, so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to us without having first provided an acceptable reason to us and given us the opportunity to refund their money.

15. Data may be processed outside the European Union

Our website is hosted in the UK.

We may also use outsourced services in countries outside the European Union from time to time in other aspects of our business. Accordingly data obtained within the UK or any other country could be processed outside the European Union.

We use the following safeguards with respect to data transferred outside the European Union:

15.1. The processor is within the same corporate group as our business or organisation and abides by the same binding corporate rules regarding data processing.

15.2. The data protection clauses in our contracts with data processors include transfer clauses written by or approved by a supervisory authority in the European Union

15.3. We comply with a code of conduct approved by a supervisory authority in the European Union

15.4. We are certified under an approved certification mechanism as provided for in the GDPR

15.5. Both our organisation and the processor are public authorities between whom there is either a legally binding agreement or administrative arrangements approved by a supervisory authority in the European Union relating to protection of your information

Access to your own information

16. Access to your personal information

16.1. At any time you may review or update personally identifiable information that we hold about you, by signing in to your account on our website.

16.2. To obtain a copy of any information that is not provided on our website you may send us a request at

17. Removal of your information

If you wish us to remove personally identifiable information from our website, you may contact us at

This may limit the service we can provide to you.

18. Verification of your information

When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information

19. Retention period for personal data

Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements:

19.1. To provide you with the services you have requested;

19.2. To comply with other law, including for the period demanded by our tax authorities;

19.3. To support a claim or defence in court.

To determine the appropriate retention period for your personal data, we consider the amount, nature and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirements.

By law, we have to keep your basic information (including Contact, Identity,, Financial & Transaction Data) for six years after they stop being customers for tax purposes.

20. Right to stop or limit our processing of your personal data

You have the right to object to us for processing your personal data if we are not entitled to use it any more, to have your data deleted if we are keeping it too long or have its processing restricted in certain circumstance.

Other Matters

21. Compliance with the law

Our privacy policy has been compiled so as to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we should like to hear from you.

However, ultimately it is your choice as to whether you wish to use our website.

22. Data Breach Notification

We have taken serious measures for the security of your data and yet extreme cases, if there is any data breach, we will notify supervisory authorities within 72 hours of learning of a breach and will notify the people to whom the data applies (data subjects) "without undue delay". It should be noted that a breach of encrypted data is specifically excluded from notification requirements.

23. Data Security and How does the organization protect your data?

We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us. We have put in place appropriate security measure to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser's URL bar or toolbar.

For added security measures, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

24. Changes to our Privacy Policy

We may keep changing our privacy policy to comply with the laws and the General Data Protection Regulation. We strongly advise to check our privacy policy every now and then to stay updated.

25. Review of this privacy policy

We may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.

If you have any question regarding our privacy policy, please contact us.

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